Nokia Brazil came up with an sort of American Idol for low profile bands and asked Wunderman to perform an huge campaign and site.The catch here is that the user that has a small band could participate on the contest and get a show, a clip and other stuff.
Due to Nokia's aproach of music and youth, we developed a garage band online contest hosted only on myspace. This was a huge success, with over 1600 bands subscribed, 4 times the expected.